My path hasn’t been linear

I believe that is my superpower when it comes to approaching the everyday issues.

With a background that spans graphic design, branding, architecture, consumer theory, writing, copyediting, SEO/SXO, user experience design, publishing and more, including car maintenance (that’s a better story in-person), my goal is to find creative, out-of-the-box ways to reach the audience where they are.

Whether it’s through an influencer social media campaign, a jargon-heavy webinar and whitepaper, user-specific website landing pages, multi-email revops strategy, or scripted video and/or audio podcast, I utilize a variety of methods to create engaging campaigns and one-off deliverables.

Outside of work, I enjoy gardening with my dog, home projects, playing strategic board games with friends, painting, and attending local art fairs.

Education

2013. Parsons the New School. Design History and Theory, MA.

2007. San Francisco State University. Industrial Design, BA.

Relevant Experience

Senior Content Strategist
Rocket55 - Minneapolis, MN
September 2020 – Present


  • Worked with up to 45 clients at a time to create multi-channel content and messaging strategies — including determining brand voice, tone and audience needs — that create a cohesive story, and meet clients where they are in their customer journey.

  • Determined creative strategies, including but not limited to content calendars, social media plans, creative development (video and photo shoots), AI-development, and email marketing campaigns.

  • Copyedited all written and creative work for clients to ensure the content is compelling, useful, and maintains correct messaging and tone across channels.

  • Worked with leadership to determine what creative strategies will look like at Rocket55 based on current industry trends and ongoing best practices, including creating and hosting branding workshops for clients, managing the production of video and photo shoots, and creating processes for determining and communicating brand aesthetic.

  • Worked closely with the designers and user experience teams to create audience-driven website designs that increase audience retention and conversions.

Brand + Content Strategist
Freelance - National
January 2019 – September 2021


  • Set, created and drove omnichannel strategies across digital and print marketing materials.

  • Wrote online and print articles, whitepapers, and webinars for a wide number of clients in fields including furniture manufacturing, commercial magazines, plumbing devices, sustainability practices and goals, and design for COVID-informed corporate and educational interiors.

Editor-in-Chief
interiors+sources magazine - Cedar Rapids, IA
May 2015 – January 2019


  • Oversaw day-to-day magazine publication operations, including managing, mentoring, and directing a team of editors, freelancers, photographers, and designers. i+s produced daily online materials, a monthly physical and digital magazine, webinar series, an annual 3-day event, and ongoing speaking engagements for interior designers and architects.

  • Liaised between leadership and stakeholders, internal teams, freelancers, industry experts and sales representatives. Met with potential and current sponsors to determine ongoing partnerships and potential sponsored materials.

  • Transitioned the magazine to a digital-first strategy, including integrating SEO and social media, without compromising the integrity of the physical magazine.

  • Under my direction and strategy, interiors+sources had its two most financially successful years in its 35-year history.